Minggu, 07 Juli 2013

Motivation, cognitive theories: Theory of Goal Setting

Goal setting is a means to create motivations as these create an awareness of what should be achieved, when, how and by whom, as a result, we know the implication of a person and establishes the performance requirements. Parallel is the need for monitoring and evaluation of performance, which has been implemented as provides reinforcement and yields are met.


Locke et al. (1981) suggest that goal setting is a powerful tool for motivation. In the quality-oriented organization, to be used as the basis to develop and assess quality plans. As a result, its use in organizations can have a considerable effect, yields both the organization and for the individual.